Where’d My Vanilla Coke Go?

The EU is getting ridiculous with its complaints about various companies and their “unfair monopolies”. Today they announced a deal with the Coca-Cola company that requires, among other things, that Coke-branded fridges at retailers be at least 20% stocked with products from a different company. Earlier this year, a deal with Microsoft, in which the software giant would market a version of its Windows XP operating system without Windows Media Player under the dubious title of “Windows XP Home Edition N”, was announced. Perhaps I’m being overly generous to the average consumer, but both these deals seem like an insult to the average consumer–not to mention an excellent source of confusion.

What’s the EU planning to do for companies whose drinks are placed in Coke-branded fridges when consumers start thinking that Seven-Up is a Coke product? Or how about someone who gets a brand new computer, signs on to their favorite news site, and finds that, no matter how many times they click for the newest video feed, it refuses to come up?

The XP article notes that Real Networks’ RealPlayer and Apple Quicktime are the main competitors for Windows Media Player. Guess what? I have all three. My primary music/video player, however, is Winamp. What I really love, though, is the fact that Quicktime doesn’t even have the same capabilities as WMP, but it’s still a competitor. You’d have to use iTunes and Quicktime to get the playback options of either WMP or RealPlayer, but… obviously matters like this are not a concern for the EU.

2 Responses to “Where’d My Vanilla Coke Go?”

  • Did you hear about the time they tried to regulate against bent bananas? There was a limit to the degree of curve allowed… This is going back to secondary school so I’m guessing about 7 years ago…

  • No, B, I hadn’t heard about the bananas, but somehow it’s utterly unsurprising. You have to wonder what kind of problem the “bent” bananas were causing… difficulty in packing?

Leave a Reply